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From Brand Vision to Brand Evaluation
Leslie de Chernatony
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The 22 Immutable Laws of Branding
Al Ries, Laura Ries
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Positioning: the Battle for Your Mind
Al Ries, Jack Trout
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Brand Leadership
David Aaker, Erich Joachimsthaler
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Building Strong Brands
David A. Aaker
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Strategic Brand Management
Jean-Noel Kapferer
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Bernd H. Schmitt, Alex Simonson
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Strategic Brand Management
Kevin Lane Keller
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The Masterbrand Mandate
Lynn B. Upshaw, Earl Taylor
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Firebrands
David A. Aaker
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4D Branding: Creating the Corporate Code of the New Economy
Thomas Gad
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Brand Management: The Vault.com Guide to Marketing & Brand Management
Jen Goodman, Vault.com, Vault Reports
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Warp-speed Branding
Agnieszka M. Winkler
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Branding
Geoffrey Randall
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Co-branding
Tom Blackett, Robert W. Boad
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Hi-tech Branding
Paul Temporal, K. C. Lee
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The Brand Chartering Handbook
Chris Macrae
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Warriors On the High Wire
Fiona Gilmore
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Smart Things to Know About Brands & Branding
John Mariotti
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Branding in Asia : The Creation, Development, and Management of Asian Brands for the Global Market
Paul Temporal
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Branding Yourself
Mary Spillane
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